What the average person considers junk mail we in the industry have learned to call direct mail pieces. See how that term managed to get rid of the negative connotations? But how could you think that this direct mail from the Union Gospel Mission is anything but positive?! I enjoy getting mail as long as it's not a bill (I think I'm not alone on that one, am I right?) so it was a pleasant surprise to find a fully illustrated envelope in the mailbox this past week. I think more mail should come in cheerful packaging, don't you think? Maybe those credit card companies should try that – ha!
It's always great to see companies/foundations like this using the talents of illustrators. I especially like the added touch of the little colouring book! So cute! Absolutely love it! If any companies would like to hire me for similar work – I'm your girl!
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