Wednesday, May 23, 2012

Freshly squeezed optimism coming right up!


Hello fellow bloggers and followers! Well spring has arrived here on the West Coast :) Which means that a week of sunshine and heat is followed by a week of rain and cold. But no worries. Don't let the weather bring you down, cause you know that summer is right around the corner, right? And summer just happens to be my most favorite season – so I'm in good spirits right about now (and I hope you are too).

This past week I journeyed out of illustration hibernation into the real world to do some retail therapy on a cold and rainy Victoria day (long weekend).  I, of course, found myself drawn to Bath&Body Works. I don't know if it's just the smell of summer that draws me in, but I love their store layout, product packaging, and everything that seems to be geared towards a beach-bum-at-heart type like myself. If you haven't been in for a while, I'd recommend it highly. The candle scents bring me back to summers spent on the boardwalks in California. Good memories; good times = great marketing! What also makes me in such a great mood this week is that I received a cheque in the mail from the big illustration gig I landed. I love it when clients actually follow the "net 30 days" on their invoices :) Makes me love what I do even more (if that's possible).

Wednesday, May 9, 2012

I love to see this kind of stuff come in the mail

What the average person considers junk mail we in the industry have learned to call direct mail pieces. See how that term managed to get rid of the negative connotations? But how could you think that this direct mail from the Union Gospel Mission is anything but positive?! I enjoy getting mail as long as it's not a bill (I think I'm not alone on that one, am I right?) so it was a pleasant surprise to find a fully illustrated envelope in the mailbox this past week. I think more mail should come in cheerful packaging, don't you think? Maybe those credit card companies should try that – ha!
It's always great to see companies/foundations like this using the talents of illustrators. I especially like the added touch of the little colouring book! So cute! Absolutely love it! If any companies would like to hire me for similar work – I'm your girl!